Mini LED – For outstanding brightness and contrast.
Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.
Dolby Vision IQ – Experience a new dimension in HDR viewing.
Dolby Vision IQ adds a new dimension to viewing HDR thanks to the MX950 TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, HDR 10+ adaptive technology means the picture is dynamically perfected for the best colour and contrast.
Dolby Atmos – For immersive sound.
Dolby Atmos®, found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.
Dynamic Theatre Surround
Dynamic Theatre Surround turns home cinema into a true audiophile experience. Now employing a dedicated mono woofer, Dynamic Theatre Surround allows you to experience an enhanced low end frequency range like never before, with every beat, explosion, and rumble resonating with crystal clear clarity and precision.
Game Mode Extreme - Epic speed, resolution and motion for every game.
Game Mode Extreme means our new selected 4K LED TVs are ready for action. Our advanced panel almost halves input lag, while HDMI 2.1 supports High Frame Rates (HFR) and Variable Refresh Rate (VRR) for new levels of realism demanded by the latest gaming devices.
Auto AI – For always optimal picture and sound.
Using AI, MX950 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Alexa Built-in – Control your entertainment.
Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote.
Freeview Play
All the most watched TV channels in one place without subscription. Includes all the main UK catchup apps – iPlayer, ITV, 4, 5, UKTV Player, and more.
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