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Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV
Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV

Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV

£2,699.00Incl. VAT
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Sony XR-55A90JU 55" Inch 4K HDR Smart LED TV. Our best ever OLED TV. 4K HDR TV with OLED screen, Cognitive Processor XR and screen speaker sound Read more..

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Product description



Sony XR-55X90JU 55" 4K HDR Smart OLED TV.

Free Sony 5 Year Warranty with this TV. 


XR Picture

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

XR Contrast

Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.  

XR OLED Contrast Pro

With XR OLED Contrast Pro using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare. 

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes. 

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing.  XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR Motion Clarity

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.


Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Acoustic Surface Audio+

With our Acoustic Surface Audio+ technology, sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home.

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Works with Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds. 

Backlit remote 

Premium design remote in brushed aluminium with hairline finish feels good in the hand and harmonises with your living room. See keys in the dark with an integrated backlight - ideal for changing volume or settings while watching movies at night. 

3-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Seamless Edge

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

Cable management

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Light and Colour Sensor

When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment. 

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.


A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

  • Model year


  • Screen Size (inch, measured diagonally) 55"(54.6")
    Dimension of TV without Stand (W x H x D) Approx. 122.3 x 70.9 x 4.1 cm
    Approx. 128.2 x 70.9 x 31.7 cm
    (W x H x D) Approx. 122.3 x 77.6 x 31.7 cm
    Dimension of Package Carton (W x H x D) Approx. 139.1 x 83.6 x 18.0 cm
    VESA® Hole Pitch(W x H) 30.0 x 30.0 cm
    Weight of TV without Stand Approx. 18.6 kg
    Weight of Package Carton (Gross) Approx. 29 kg

  • Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
    Ethernet inputs 1(Bottom)
    Bluetooth profile support 
    version 4.2;HID (mouse/keyboard connectivity)/HOGP
    (Low Energy device connectivity)/SPP(Serial Port Profile)/
    A2DP (stereo audio) /AVRCP (AV remote control)
    RF (Terrestrial/Cable) Connection Input(s) 1(Bottom)
    IF (Satellite) Connection Input(s) 2(Bottom)
    Component Video (Y/Pb/Pr) Input(s) No
    Composite Video Input(s) Hybrid with S-Center Speaker Input x1(Side, Mini jack)
    RS-232C Input(s) No
    HDMI inputs total 4(1Side,3Bottom)
    HDCP HDCP2.3(for HDMI™1/2/3/4)
    HDMI-CEC Yes
    Features specified in HDMI2.1 4K120/eARC/VRR/ALLM
    HDMI Audio Return Channel (ARC)Yes (eARC/ARC)
    Variable Refresh Rate (VRR)Yes (for HDMI™3/4)
    Auto Low Latency Mode (ALLM)Yes (for HDMI™3/4)
    Digital Audio Output(s)1 (Bottom)
    Headphone Output(s)1(side)
    USB ports 2(Side)/1(Bottom)
    USB HDD Recording Yes(1Rec)(Except Italy)
    USB drive format support FAT16/FAT32/exFAT/NTFS

    USB playback codecs






    AC4/ogg/AAC/ARW(Screen nail only)

  • Display type

    OLED Display resolution (H x V, pixels) 3840 x 2160


  • HDR (High Dynamic Range) compatibility

    Yes(HDR10,HLG,Dolby Vision) Picture processor

    Cognitive Processor XR Clarity enhancement

    XR 4K Upscaling Dual database processing

    XR Super Resolution Colour enhancement

    XR Triluminos Pro™ XR Smoothing

    Live Colour™ Technology Contrast enhancement

    OLED XR Contrast Pro XR HDR Remaster

    Dynamic Contrast Enhancer Pixel Contrast Booster

    Motion enhancer (Native Hz) XR Motion Clarity, Auto mode
    Video signal support

    HDMI™ signal :4096x2160p(24,50,60Hz),


    1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz),

    720p(30,50,60Hz), 720/24p, 576p, 480p

    Picture modes Vivid,Standard,Cinema,IMAX Enhanced,
    Game,Graphics,Photo,Custom,Dolby Vision Bright,
    Dolby Vision Dark,Netflix calibrated
    SENSOR Light/Color

  • Audio Power Output 20W + 20W + 10W + 10W
    Speaker Type Acoustic Surface Audio+
    Speaker Configuration Actuator x 2, Subwoofer x 2

  • Dolby audio format support Dolby™ Audio, Dolby™ Atmos
    DTS audio format support DTS Digital Surround
    ACOUSTIC AUTO CALIBRATION Room & User Position Compensation
    VOICE ZOOM Voice Zoom 2
    FM Radio No
    Sound processing No
    Simulated surround sound 3D Surround Upscaling
    Sound modes Standard, Dialog, Cinema, Music, Sports, Dolby Audio

  • Operating System Android TV™
    On-board Storage (GB) 16GB
    Display Language












    Text Input Language








    Voice Search (Voice Search)Yes/(Built-in Mic)Yes
    Electronic Program Guide (EPG) Yes
    Internet Browser Vewd
    Application Store Yes (Google Play Store)
    On/Off Timer Yes
    Sleep Timer Yes
    Teletext Yes
    Auto Calibration with CalMAN® Yes
    Closed Captions (Analog/Digital) (Analogue)No (Digital)Subtitle

    Screen Size (inch, measured diagonally) 55"(54.6")
    Power Consumption (in standby) 0.50 W
    Power Consumption (Networked Standby Mode) – Terminals 2.00W(Wi-Fi) /
    2.00W(LAN) / 0.50W(CEC)
    Mercury content(mg) 0.0 mg
    Power Requirements (voltage/frequency) 50 Hz 220 V - 240 V AC
    Power Saving Mode / Back Light Off Mode Yes
    Dynamic Backlight Control Yes

  • BEZEL DESIGN Seamless Edge
    BEZEL COLOR Titanium Black
    Stand design Aluminum Edge Stand
    STAND COLOUR Titanium Black
    STAND POSITION 2way position(Standard position/Soundbar position)
    REMOTE CONTROL Premium Backlit Remote

  • Number of Tuners (Terrestrial/Cable) 2(Digital)/1(Analog)
    Number of Tuners (Sat) 2
    TV System (Analog) B/G,D/K,I
    Tuner Channel Coverage (Analog) 45.25MHz-863.25MHz(Depend on country selection)
    TV System (Digital Terrestrial) DVB-T/T2
    Tuner Channel Coverage (Digital Terrestrial) VHF/UHF(Depend on country selection)
    TV System (Digital Cable) DVB-C
    Tuner Channel Coverage (Digital Cable) VHF/UHF/cable(Depend on country selection)
    TV System (Digital Sat) DVB-S/S2
    Tuner Channel Coverage (Digital Sat) Intermediate Frequency 950-2150MHz
    CI+ Yes

  • Screen Reader Yes
    Audio Description (Audio key)Yes
    Closed Caption Subtitle
    Text Magnification Yes
    Accessibility Shortcut Yes
    Voice Search Yes
  • Optional accessories

Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850(Refer to Country/Area Handling Chart))Depends on country selection


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XR-55A90JU 55" Inch 4K HDR Smart OLED TV

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Review Sony XR-55A90JU 55" Inch 4K HDR Smart OLED TV

Sony XR-55A90JU 55" Inch 4K HDR Smart LED TV. Our best ever OLED TV. 4K HDR TV with OLED screen, Cog..

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