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OLED with Pixel Booster Contrast
With over eight million, self-illuminating pixels, OLED offers sensational picture quality. Sony’s Pixel Booster Contrast system makes the best even better. Already exceptionally bright, the system delivers even punchier colour. It also brings out more subtle elements of colour – making this one of the most life-like TVs available.
Super-powerful X1 Ultimate processor
Twice as powerful as the already impressive X1 Extreme, the new X1 Ultimate processor gets the best possible image from the OLED screen – whatever the source. The processor means that anything upscaled to UHD 4K is clearer than ever. SDR content converted to HDR is brighter and more natural. Even the highest quality source material at native 4K HDR rate is sharper and more realistic than before.
Master Series TV – see the picture exactly as intended
Tuned to match their professional monitors, this Sony 55 inch TV matches the original image quality as closely as possible. Netflix Calibrated Mode automatically adjusts the picture settings to get the most from this popular streaming service.
Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content. (Available via a future firmware update).
HDR10 and HLG
As well as Dolby Vision, this 55 inch Sony OLED TV also offers decoding for HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.
Make a stand
Supporting the screen is an ingenious, pivoting stand design. Inside the stand there’s not only the subwoofer bass speakers but also all the connection sockets. Once connected, a soft finish panel sits over the entire section, giving a clean, clutter free appearance that’s, almost, as good-looking as the front. If you’d rather wall mount the TV, then simply fold the stand flat against the rear of the TV and hang it up.
Hear crystal-clear sound without seeing any speakers
This Sony OLED 55 inch TV doesn’t use conventional speakers; it simply makes the screen move with the sound! By using three actuators at the rear of the screen, the whole surface acts as one, cohesive speaker. A new, centre actuator means the sound is more accurately located to the image – giving dialogue that’s even more realistic.
Powerful bass from built-in, twin subwoofers
For the deepest bass notes, the Sony’s screen gets a little help from twin built-in subwoofers. Cleverly hidden in the rear support stand, the subwoofers provide serious extra punch for action movies and soundtracks when called on.
Be immersed by the picture. Just the picture
Take a look at the front of this Sony 55” OLED TV and you’ll see no stand, no speakers and not even a ‘Sony’ badge. All you see is a finely framed screen, so you can concentrate on the class-leading picture quality with no distractions.
Powerful Android with Google Home and Amazon Alexa
Sony’s Android TV gives effortless access to Smart TV – making this TV as flexible and easy to use as a smartphone. Now featuring Google Home and Amazon Alexa, Android TV is more powerful than ever. With Google Home, you can find and cast your favourite videos to the TV. Connect your Amazon Alexa enabled devices for seamless hands-free control of a Sony TV. With Amazon Alexa, you can power up your TV, change channels, control volume and more.
Voice Search and Content Bar for effortless searching
Even with such a massive range of content, finding what you want is always easy. Voice Search means you simply say what you're looking for and let Android TV find it for you. The unobtrusive content bar quickly lets you find the movie, TV show or video you're after. Call up the Content bar and you can keep watching, while you scan through live TV, on demand, downloaded TV shows and more.
YouView brings it altogether, easily
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.
Enjoy a higher standard of picture, sound and style, with the all-conquering Sony KD55AF9BU.